Benetton Treviso - Italy
Freedom of expression, cutting-edge communication and color, or rather, colors. In every shape, shade and declination. Benetton's choice to use them as a universal language has always been embraced, for this project as well.
Inside Benetton has been created to build a new digital communication channel for the company.
In close collaboration with Benetton's digital team, we have designed and created a storytelling format that represents a virtual bridge between e-commerce and the brand itself.
The magazine was mainly created to be read on smartphones and tablets, this was the starting point which guided the design to develop solutions in order to stress the content at the center, a clear interface, where every interaction is perceived in a fluid and fast way.
It is important to create a common language between the design team and the development one, so we chose atomic design to approach the project, i.e. a system beginning with individual elements of UI which let us create a high level of modularity and achieve a consistent UX at all resolutions.
A modular content approach
For the Inside Benetton project we have chosen the Processwire CMS platform because it allows a modular system of article layout, ease of use, excellent language and SEO management.