United Colors of Benetton Treviso - Italy
Freedom of expression, cutting-edge communication and color, or rather, colors. In every shape, shade and declination. Benetton's choice of using them as a universal language has always been supported, for this project as well.
Inside Benetton was created to build a new digital communication channel for the company.
In close collaboration with Benetton's digital team, we designed and created a storytelling format that represents a virtual bridge between e-commerce and the brand itself.
The magazine was mainly created to be read on smartphones and tablets: this was the starting point which guided the design to develop solutions in order to highlight the content, a clear interface, where every interaction is perceived in a fluid and fast way.
It is important to have a common language between the design team and the development one, so we chose atomic design structure to approach the project, i.e., a system beginning with individual elements of UI which let us create a high level of modularity and achieve a consistent UX at all resolutions.
A modular content approach
For the Inside Benetton project we chose the ProcessWire CMS platform, because it allows a modular system of article layout, ease of use, excellent language and SEO management.