A new way to describe colors, quality and philosophy of an iconic knitwear company to its users

UI/UX design

Benetton Treviso - Italy

An idea full of color

Freedom of expression, cutting-edge communication and color, or rather, colors. In every shape, shade and declination. Benetton's choice to use them as a universal language has always been embraced, for this project as well.

A bridge between storytelling and ecommerce

Inside Benetton has been created to build a new digital communication channel for the company.

In close collaboration with Benetton's digital team, we have designed and created a storytelling format that represents a virtual bridge between e-commerce and the brand itself.

Mobile first experience

The magazine was mainly created to be read on smartphones and tablets, this was the starting point which guided the design to develop solutions in order to stress the content at the center, a clear interface, where every interaction is perceived in a fluid and fast way.

Atomic design to make coherence at all resolutions

It is important to create a common language between the design team and the development one, so we chose atomic design to approach the project, i.e. a system beginning with individual elements of UI which let us create a high level of modularity and achieve a consistent UX at all resolutions.

A modular content approach

For the Inside Benetton project we have chosen the Processwire CMS platform because it allows a modular system of article layout, ease of use, excellent language and SEO management.