Nobili, leader in the production of landmark products dedicated to the bathroom and kitchen, has been combining experience, innovation and attention to detail for over 60 years.
Its collections are distinguished by a strong stylistic identity, a high level of design and production quality, and a marked focus on ergonomics and functional efficiency.
Upon the client’s request, we worked in close collaboration with their marketing department to create an amazing corporate website.
The objective was to tell the present leadership of the company, its historical heritage, its commitment to sustainability and technological research, and showcase its numerous products and catalogues.
We worked on a communication project that is stylistically orderly and elegant, to accompany and involve the user in an illustrated journey through carefully prepared photographic and textual content.
The design is minimalist to avoid distractions and focus attention on the high-quality images. Even the layout of the paper catalogues has been kept simple and clean, with clear and essential lines, to fully respect the brand design system.
Thanks to this modular structure, we were able to create distinguishing pages that can be treated almost as if they were mini-websites.
Each product landing page has its own layout and communication needs, as do the printed catalogues dedicated to the single collections.
For example, the header of the Velis collection was expressly designed. We worked on a rendered image that changes according to the local time of the user. An essential narrative to tell the story of the collection through the passing of time, alongside the presentation of the different finishes.
This approach to product visualisation, already adopted by Nobili for the creation of their printed catalogues, has been re-proposed in the website, drawing on the same database from the client's internal management system.
Products can be consulted from the pages of the individual collections or filtering by category and code.
The product database has been generated from Nobili's internal management system, allowing data synchronisation and reducing the maintenance efforts.