Moulding Scalvini Marmi's Digital Identity
Branding
Art Direction
UI/UX Design
Development
Digital Strategy
Social Media
Performance Mktg
Content Production
Scalvini Marmi Breno
Scalvini Marmi, a family business since 1981, specializes in creating beautiful marble pieces and handcrafted artifacts for furniture and interior design.
Wanting to boost their brand's visibility and ensure their online presence matched the high standards of their work, Scalvini Marmi reached out to us.
They aimed to showcase the care, research, and craftsmanship that go into their creations on their website and social media, reflecting the true value of their services and the beauty of their works to a wider audience.
Branding
Our goal was to modernize their brand while preserving the rich history and craftsmanship they are known for.
We began by delving into their story, visiting their workshop, and getting a feel for their artistry. This deep understanding allowed us to create a design that seamlessly blends tradition with modern aesthetics. The new logo features sleek lines and contemporary typography, yet it retains the timeless quality that defines Scalvini Marmi. The result is a refreshed identity that honors their legacy while positioning them for the future.
Scalvini Marmi wanted a distinctive and modern website to elevate their brand and stand out from the competition, and we delivered just that.
The website's design focuses on layers and overlays, especially in the transitions among pages and menu openings. This idea came from the way marble slabs in their warehouse are moved and displayed to clients, like pages being turned. The layering effect on the website mimics this process, with pages unfolding one by one for the user. We also made sure these "original" and "innovative" user experience solutions worked smoothly on mobile, keeping everything seamless and engaging across all devices.
We extended the same meticulous approach to social media strategy, focusing on a bold aesthetic that exuded elegance and sophistication to boost Scalvini Marmi's brand visibility.
Across their social channels, we showcased stunning visuals that highlighted the beauty and quality of their marble pieces. Each content was carefully crafted to resonate with Scalvini Marmi's audience, aiming not only to grab attention but also to foster genuine engagement.
Thanks to these efforts, Scalvini Marmi elevated its social media presence, perfectly aligning its online image with its values and presenting itself in a higher position that truly reflects its identity.
