eCommerce

One of the best italian Pasta has now its digital place to be tasted

Design
eCommerce strategy
Development

Monograno Felicetti Italy

When quality is everything

The Monograno products of the historic Pastificio Felicetti, are the emblem of Italian wisdom in selecting the best organic raw materials. For this reason, Monograno Felicetti products stand out on the tables of the most demanding palates, in the kitchens of the most renowned chefs, wherever the taste does not accept compromises.


The wide range of Monograno products allows consumers to experience the uniqueness of the Matt varieties, the memories of far land of Khorasan - Kamut, the most fragrant notes of Farro and the vigorous and sincere temperament of Cappelli.

Homepage with an aerial journey


Soft clouds and peaks whitened by snow

The homepage of the Monograno Felicetti pasta factory transports the user right where he would like to be: in the midst of nature, breathing the crisp and clean air of the mountain with the sun that warms the skin and with the mouth water that rises when, by scrolling down with the cursor, it is possible to see the inviting varieties of pasta of Monograno Felicetti, that light float as if they were on the white soft clouds.

The emblem of simplicity

The e-commerce wants to be in all respects in line with the philosophy of Monograno Felicetti products. For this reason the design has followed clean lines and light colors. The recall to the sky and to the mountain, leads the visitor to perceive the high quality of the product, in an - almost -ethereal virtual reality.

Clean lines and lights colors

The e-commerce wants to be in all respects in line with the philosophy of Monograno Felicetti products. For this reason the design has followed clean lines and light colors.

Passion, purity, quality.

Centuries-old passion and experience

Monograno varieties are born from centuries-old passion and experience of a family that works pure wheat with high quality raw materials coming from the surrounding environment. The Felicetti family has decided to open up to consumers’ new demands and environmental sustainability by opting for organic farming. A sincere and constant commitment to produce the best through concrete and uncompromising actions.

A game of shadows: pasta seems to levitate

The details

The shape of each type of pasta is enhanced in the e-commerce section thanks to a game of shadows. From rigatoni to fusilli, from tagliatelle to linguine, when the cursor passes on its photograph, the pasta seems to levitate. This fluctuating movement recalls a magical sensation, already introduced on the website's homepage: the pasta moves in the clouds.