A website with a flexible design, where contents are the design itself

Content strategy
UI/UX design

Tender to Art London - UK


TenderToArt is an art incubator that every year involves selected artists for the innovation and quality of their languages and their research. From painting to photography, from cinema to writing, each original project is built and promoted without limitations of context or instrument, creating flexible and rootless appointments.

The need for TendertoArt was to have a very flexible online publishing container so that they could relate past and future projects in an attractive and unique way.

The design has been created to allow the coexistence of any type of content free from constraints, proportions and shape.

A modular design, which can be managed directly by the client without any particular skills, allowing to maintain an attractive and homogeneous user experience.


The style is deliberately neutral and minimal, dominated by typography and by white spaces to bring out the visual contents that appear in a mix of soft scroll and flash mouse hover.