A collaborative design process to create a digital communication platform for the Skidmore theatre faculty

User research
Content strategy
UX and UI design

Skidmore College Saratoga Springs NY Usa

Live the College to find solutions

Direct experience

Skidmore is a highly regarded liberal arts college known for its creative approaches to just about everything. The college's core belief: creative thought matters.

To understand the reality of Skidmore College we needed to dive in the daily activities of teaching and in the organization of the faculty. For this reason, we spent 4 days in close contact with teachers and students, participating in the rehearses sessions of theater productions and living full time at the College.


Communication objective: increase the perception of the Skidmore College brand towards possible new students. How to reach it? Reorganizing all the contents related to the productions and educational activities and creating an online communication tool dedicated to the relationship between audience and theater, between students and teachers.

Collaborative design

The collaborative design process has allowed us to work together with the creation of the new information architecture, defining the content strategy and the communication guidelines. Then, we shared the technological development approach with the internal programmers of the College.

Wireframe design


First thing first: we started designing the Layout to have immediately clear both the hierarchy of information and the behavior of the different pages on different devices. Already at this stage, it was possible to test the interface in order to correct the navigation flows.

Theater + New York = Broadway

UX e UI Design

This was the first inspiration, we immediately saw the lights of the famous theaters of the Big Apple, the style related to billboards and also the graphics of tickets from the ‘50s. The moodboard allowed us to feel the vibes of the communication objectives of the Skidmore College. So, we proceed with the first visual design styles.

Liberal art and creative approaches

Creativity, technique, dedication and life lived: here the ingredients at the base of this website, which wants to be an inspiration for young people providing clear and precise directions but, at the same time, leaving space for the dreams of those who are going to take a big step.