eCommerce website

Every single detail matters in a sparkling shopping experience

User research
UI/UX design

Glugulp Italy

We want to become the best champagne ecommerce in Italy. Yes, in Italy, the homeland of wine.

We like challenges and working on this project seemed like a good opportunity to taste some good wine coming from France.

Being a startup, you need to learn, analyze and understand, but, above all, it is essential to set up your work on short, medium and long-term objectives.

User Experience

Always look for a good result and come up with a great solution

The first steps were about the design of the layout, the navigation path and the search filters. We designed the product catalogue of Glugulp in a way to lead the user to a result, avoiding being at a dead end, which causes frustration and compromises the shopping experience. We obtained great results thanks to a close collaboration between designers and backend developers.

Stylish, like Champagne

Champagne is synonymous with exclusivity, so the design of Glugulp had to be stylish.

Soft colors to recall the shades of the famous wine

Simple and coordinated lines, an elegant and readable font, high-quality images: these are the ingredients chosen for Glugulp's style.


Usability as a keyword to provide the user with a pleasant experience within all sections of the site. Take a careful look at the details: they make the difference.

It works perfectly on any device

The site changes its face on smartphones and tablets and it becomes almost an app. We worked hard on the mobile experience to make the purchase of Champagne very easy, even on small screens.