From the idea to reality, how we created a brand-new identity for a modeling, entertainment and production agency.

UI/UX design

Signature Element Dubai - UAE

New era of modeling, entertainment and production

The beginning

A new company born in Dubai, Signature Element launch a new era of modeling, entertainment and production, the mission to make the impossible, possible.

Signature Element needs to create its brand identity and emerge as a one of the main player in the modeling and events market in Dubai.The request is to create the overall brand identity, to provide guidelines for visual communication, to create an outstanding website with branding and operational scope.

Discovery phase

Our process starts always with a phase of discovery where all the stakeholders are involved. We moved to Dubai for a week to be close to Signature Element team and work together on every single aspect of the communication.

During the workshops, we clarified the purpose of the brand, the belief, what makes Signature Element unique and we defined the information architecture of the corporate website and booking web-platform.

Cross of lines, lives changed by Signature Element


The concept of the logo is based on the using of the name’s initials, S and E, drawn in a calligraphic way, to underline the distinctive values of their work. Using curves and circles, we have constructed one symbol that wants to express elegance and refinement.

Creating great visuals to make a dream come true

Visual references

We worked to create a consistent visual communication providing all the guidelines to produce visual contents that were able to elevate the perception of the brand and match with the feeling of making a dream come true.

Lines are the elements that makes a signature unique


This concept is applied across the overall communication including the UI of the website where the lines follow the navigation creating a feeling of smoothness and elegance.

The goal is to create an online presentation that can add consistency to the brand to be perceived trustful, skillful and reputable.

The first part of the website brings the user to explore the mission through a story made of 3 chapters.

Chapter 1 Motion graphics video create the logo, the gold lines will follow the navigation of the entire website.

Chapter 2 – A vortex of videos in background showing different situations with smooth animations during the scroll-down bring the user to discover the vision and mission of Signature Element.

Chapter 3 – The Homepage ends with a 50/50 screen with call to action to discover the two main businesses of Signature Element: Models and Events Production.