A family history, when passion combines with tradition.

UI/UX design

Pastificio Felicetti Italy

Pastificio Felicetti: a family history

The Felicetti pasta factory tells the story of a family that has made its work its passion, its identity and its commitment. This story began in 1908 in Predazzo, in the heart of the extraordinary Val di Fiemme, with a small workshop. Today it has become a company known worldwide for the excellence of its products.

The right website for a deep philosophy

Passion combines with tradition

The Felicetti pasta factory website no only wants to tell the production and identity of the company, but it aims to highlight the philosophy that, for over 100 years, is the flame that ignites the passion of those who work there. A passion that combines the value of tradition with the importance of the innovation and with the research and the development of new products able to satisfy the desires of Italians.

Telling the continuous ambition to reach high quality

Perspective of the past, present and future

The sections that compose the website allow the user to have a 360 ° perspective of the past, present and future challenges of Pastificio Felicetti. Each section, in fact, tells in detail the quality path, the relationship with the territory and the choice to embrace the organic method.

The website wants to emphasize how the company is not only attentive to the new dietary needs of Italians, but it also focuses on how Felicetti is ready to have a positive and constructive dialogue with its customers.

Authenticity, pureness and tradition

The pasta factory

In the section dedicated to the pasta factory, the design of the website aims to evoke the authenticity of Felicetti products through vivid images of countryside life, details of flour, products and breathtaking landscapes.

Recipes for all tastes

Felicetti does not want to be just a brand, it wants to be a landmark and a point of support for all its customers. For this reason, it was decided to develop a section dedicated to recipes.

Tone sur tone: the connection with the packaging


The 11 varieties and 200 formats of Felicetti organic pasta, needed a presentation that, immediately, could create a clear division between the different types of pasta. For this reason, the site has been designed to recall the colours.

A palette for every packaging

Nuances and the details of the packaging of each type of pasta in order to create a functional distinction and a code to help the user to better understand the product.