Conti Ducco Italy
The Conti Ducco’s historical estate, an ancient fifteenth-century villa located in the heart of the Franciacorta territory, is a witness of 1900 years of history of the noble family and of the Italian wine tradition.
Attention to detail
This website takes the user by the hand and accompanies him/her on a guided tour: before through the estate, solid and refined, furnished with a sophisticated taste and attention to detail, then among the 130 hectares of business property where the grapes of Conti Ducco ripen.
The architecture of the site aims to evoke the refinement and the historical tradition of the Estate. In the website, built on horizontal lines, colorful images dominate the different areas that compose the Conti Ducco atmosphere which clearly stands out against a dark background.
The contrast between the bright and vivid colors of the images underlines the attention and care that the owners have been able to maintain in order to enhance the ancient splendor of this landmark to the Italian wine history.
The second section of the website is dedicated to the e-commerce, where users can buy Conti Ducco wines. On an elegant dark monochromatic background the photographs of the wines and their denomination emerge clearly and decisively.
The effect sought is a three-dimensionality that wants to create the feeling of having bottles in customers’ hands.
The consumer can easily browse horizontally scrolling through the offer of the products and proceed with the purchase by logging in with the personal account.